The following description if from the PBS website:
In this eye-opening follow-up to FRONTLINE’s classic documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth
culture.
He explores how the perennial teen quest for identity and
connection has migrated to social media — and how big brands are
increasingly co-opting young consumers’ digital presences on platforms like
Instagram, Twitter, and Facebook.
“Today’s teens don’t need to be chased down by corporations,” says
Rushkoff, who interviewed everyone from actor and social media superstar Ian Somerhalder to
YouTube sensation Tyler Oakley for Generation
Like. “They’re putting themselves online for anyone to see. Likes, follows,
retweets, and favorites are the social currency of this generation.”
What does it all mean for our kids, our culture,
and our future?http://www.pbs.org/wgbh/pages/frontline/generation-like/
